New York City

A hospitality platform built for independent restaurants.

The shared infrastructure that lets great restaurants stay independent while operating at scale.

Our Scope

Four areas of oversight, built for our own properties and offered across the portfolio.

Concept Creation & Project Management

From white box to opening night — restaurant concepts built for the building, and delivery managed end to end for owners and developers.

Concept development & positioningOriginal restaurant concepts shaped to the building, the neighborhood, and the deal.

Developer & landlord partnershipsRFP responses and structured operating partnerships for ground-floor and amenity spaces.

F&B master planningFood and beverage programming across a property — from lobby café to private dining.

Design & construction managementArchitects, designers, and contractors — selected, briefed, and managed to budget.

Pre-opening project managementPermits, procurement, hiring, and training on one critical path to opening.

Operations

The full operating stack behind every property — people, systems, and numbers.

Senior leadership oversight & recruitingPlacing and managing the leaders who run each property.

Accountability for ownership & operating teamsClear standards, reporting cadence, and follow-through on both sides of the table.

Budgeting & forecastingAnnual budgets, rolling forecasts, and variance review.

Full-stack financial oversight & systemsAccounting, controls, and reporting systems across the group.

Full-stack HR oversight & systemsPeople operations, compliance, and HR systems from hire to review.

Digital & Marketing

Full oversight and execution of the channels that drive covers, memberships, and revenue.

Email marketing managementLifecycle, campaign, and list strategy — executed end to end.

Affiliate managementSourcing, structuring, and managing affiliate relationships.

Corporate partnership strategy & managementIdentifying, negotiating, and running brand and corporate partnerships.

Social media oversight & executionVoice, calendar, and daily execution across platforms.

Wine & Beverage

The programs, people, and inventory behind an award-winning beverage operation.

Award-winning wine & beverage curationList building, pricing, and ongoing curation for each concept.

Senior leadership recruitingSommeliers and beverage directors, recruited and developed.

Consignment programmingCellar consignment structured for owners and collectors.

Event programmingProducer dinners, tastings, and private events across the portfolio.

Owned and operated. Managed and advised.

Some properties in the portfolio are owned outright; others engage Penelope through management and consulting contracts. The same standards apply to both.

Portfolio

Where we work.

Venues

Operating partner — Sunn's · Tolo · Mitsuru · Parcelle. Management support — Saga · Crown Shy · Overstory (Kent Hospitality Group).

Select partners

King · Eleven Madison Park · Graciela · Momofuku · Chase Sapphire · JetBlue · Blue Note · Infatuation · Hudson River Tennis Club · The Racquet Lounge · Kings Athletic Club

Start a conversation.

For property owners, operators, and partners interested in working with Penelope.